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TV INSIGHTS

Tracking Changes in TV Behavior

As Americans begin to recover from the pandemic, Local Broadcasters are on the front lines providing critical information during this time of crisis. Katz TV Group will update the marketplace regularly with new insights about how America's perceptions and behaviors are changing toward media, communities and brands.

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MLB Local Appeal - 2023
This refresh of our previous analysis' highlights the appeal of Major League Baseball teams in home markets. The results have been broken out for each of the 6 MLB divisions.
MARCH MADNESS INSIGHT - 2023
This year, the first round of March Madness on CBS begins on March 16th. There are strong college teams located throughout many markets across the country. These local colleges and universities create large ratings for their respective local markets with most of the top markets located in the Midwest.
Locally Driven
This piece serves as a great reminder of how national preferences do not necessarily represent local preferences. This is why local broadcast is such an effective way to speak to local consumers.
NFL Local Love 2022
Football fans are dedicated and passionate about the sport, having a strong allegiance to their favorite team. Often, that team hails from their hometown. A Katz analysis of the 2021 NFL regular season proves the local existence of this fandom.
MLB Insight 2022 - Full Report
Major League Baseball's 99 day lockout has come to an end! Baseball is back next month! Here's an insight exploring how local MLB teams see an advantage compared to all other team's games in their home market. The results have been broken out for each of the 6 MLB divisions.
MLB Insight 2022-Infogram
Major League Baseball's Infogram
March Madness Insight - 2022
The first round of March Madness on CBS begins on March 17th. These local colleges and universities create large ratings for their respective local markets with most of the top markets located in the Midwest.
Local Broadcast News Survey Report
After a year like no other, local broadcast news continues to provide a critical resource in disseminating important information to the public. In this environment we asked people across America about their news media usage, what types of news they follow, and their opinions on the quality of local TV newscasts.
SPORTS BETTING: A SURE BET FOR TV
Katz sports betting analysis gives an overview of the fast-growing and very profitable sports betting industry in the U.S. An updated list of the states that have legalized sports betting and a look at the online sports bettor profile.
MLB: Root, Root, Root for the Home Team
MLB team's games see an advantage in their home markets. This advantage ripples into nearby "home" markets too!
The NFL Reigns on Broadcast TV
Touching down on the 2020-21 primetime broadcast and cable NFL season and Super Bowl LV, as well as reflecting on their trending performances.
The 2021 NATPE Preview Guide
Get in the know with Katz TV Group's NATPE 2021 Interactive Guide!
The Evolving news Landscape
How is the explosion of viewing options and news sources impacting local TV viewership? The answers may surprise you.
Primetime Emmy Awards
Katz Television Group polled Americans to measure the awareness and viewership of Emmy nominated series. Get the results!
march madness 2021
The NCAA Tournament has mass appeal across the country. There are strong college teams located in many markets. These local colleges and universities create large ratings for their respective local markets.
Understanding Impact TV Data
This issue of our On Measurement blog will help you get ready for Nielsen's new currency roll out next month.
Primetime Fall 2019 Preview
Annual analysis with stats, trends, strategies and more!
How Information Overload Is Impacting News Consumption
The news cycle has turned from a once-a-day update on the day’s events to a steady fire hose of information. How has information overload impacting news consumption?
Kelly Clarkson - Community Builder
Katz TV Honors Kelly Clarkson on National TV Talk Show Host Day
Tamron Hall - Making Connections
Katz TV Salutes Tamron Hall for National TV Talk Show Host Day
NFL Football Fans ❤️ Their Local Team
Have a favorite team? Do they play their home games close to your hometown? Katz Television Group dives into the local appeal of NFL teams. 
Power of Local TV Personalities
Katz has embarked on a continuous study of the relationship between local broadcast news operations and the communities they serve. Explore the power of local TV personalities.
GEO-TARGET YOUR AUDIENCE WITH COLLEGE FOOTBALL
Sports events featuring local teams are still one of the best ways to geo-target a large audience through spot television.
The Power of LIVE Scores with Classic Sitcoms
With the success of Norman Lear's LIVE IN FRONT OF A STUDIO AUDIENCE: ALL IN THE FAMILY & THE JEFFERSONS broadcast, are other classic TV series "movin' on up" for future live development?
The Longevity Economy
Marketers are missing out on ‘the most valuable generation in the history of marketing’ who are currently worth about $8 trillion in the U.S. alone and comprise the third largest economy after the U.S. and China.
Primetime Preview Trailers
See the trailers of the new broadcast primetime season
More:
  • MARCH MADNESS 2019: BROADCAST BESTS CABLE

    MARCH MADNESS pits team against team and Broadcast against Cable for live audience attention!

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  • Sports and Live Events Top the Charts in Broadcast Primetime

    'Tis the season for awards shows and sports! Katz revisits the “POWER OF LIVE” in broadcast television and how it influences Primetime viewing.

  • The 2020 NATPE Preview Guide

    Get in the know with Katz TV Group's NATPE 2020 Interactive Guide!

  • The Evolution of Summer Primetime Content

    Katz looks back at how summer programming and viewing has changed over the past 20 years.

  • Jeopardy! Scores Another Win for Local TV

    How a 35-year-old syndicated TV game show continues to attract audience buzz-worthy storylines.

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