Sound Answers

Audio in the Evolving Consumer Landscape

Katz Radio Group is updating the marketplace regularly with new insights about America's perceptions and behaviors toward audio, communities and brands.

KRG SPEC

Database of radio stations, formats, radio markets, ownership and general radio statistics for the marketplace buyers, sellers, and planners. Updated daily.
KATZ AUDIO ABC's

New advertiser opportunities to gain cutting edge audio analytics for new campaigns.

Resilient Start to 2021

Katz's first overview of 2021 radio listening data, from Nielsen's January PPM release, along with additional consumer research from Apple that tracks robust car usage.

Power of the Black American Consumer

A look at Black Americans' contributions to the U.S. economy, and why it's essential that marketers directly engage with these consumers.

Year-End Update

Year-end analysis of Nielsen PPM data covering 4th Quarter 2020 that highlights radio's stability and gains across demos, dayparts, and markets

Radio & The Super Bowl

Radio is a touchdown for advertisers with massive consumer potential among Super Bowl radio listeners.

Radio's Recovery

Track radio's continued stability and recovery with Katz's analysis of the Nielsen November 2020 PPM release.

Radio Gains

Katz's analysis of Nielsen's October PPM data and consumer survey reflecting another month of gains and progress towards recovery.

Radio Rebounds

Nielsen's September PPM data reflects radio's gains across demos, dayparts, and markets. Click through for Katz's analysis.

Radio is Resilient

Katz's analysis of Nielsen's August PPM data highlighting radio's strength and resilience as it rebounds throughout the summer.

Radio is Stable and Strong

The Road to Recovery continues with Katz's analysis of new Nielsen data that shines a light on radio's resurgence in July, along with further evidence of increased consumer activity.

- July Update - On the Road to Recovery

New June listener data and consumer insights provide further evidence of America's journey toward recovery.

On the Road to Recovery

America is rebounding, both in terms of listenership and consumer activities. Click through for Katz’s analysis of newly released May listener data & consumer-focused research.

Radio Rallies

Nielsen shows weekly growth in radio listening. Click through for Katz’s analysis of the unweighted weekly indicators of Radio's resurgence into the beginning of May, as well as several studies that are charting increased consumer activity.

Radio in the New Normal

America adjusts to a new world order in the wake of COVID-19 with Radio at their side. Get Katz's summary of the latest listener data for March 2020.

Marketing to the Longevity Economy

Marketers are missing out on "the most valuable generation in the history of marketing." Read on to explore this consumer segment and how to engage them with local broadcast.

NFL Play-by-Play Infographic

12 million consumers across the country tune in to NFL Play-by-Play making the audience about the size of Los Angeles, the #2 Radio market and home of two NFL teams. Learn more about how you can get in on the action!

Thanksgiving by the Numbers

What's important to remember about Thanksgiving weekend? No other medium is more accessible to consumers than audio, whether in their homes through various audio platforms or in their cars while on the road.

The Sound of Scary

What we hear is often more chilling and memorable than what we see... Take our Scary Movie Soundtrack quiz ... IF YOU DARE!

Radio's First Change in Measurement in 10 Years

Katz demystifies the measurement changes ahead for the Radio industry.

Back-to-School Infographic

The back-to-school season is one of the top consumer spending events of the year. Here are some quick insights on why marketers should include AM/FM Radio in their back-to-school plans.

Interactive Radio & Road Trip Guide

Ready to take to the open road? Download our Interactive Radio & Road Trip Guide to more than 40 popular travel destinations across the U.S. to see what’s on and find the best in local Radio, wherever the road takes you.

Power of Local Radio Personalities

Take a deeper look at the human connection between on-air talent, their fans, and the many ways these influentials are impacting purchase decisions.

Engage Small Business Owners with Radio

Small Business is an integral part of our local and national economy. See how well Radio reaches Small Business Owners and the up-and-coming leaders of the industry.

Baseball Play-by-Play

Take a look at the opportunities Baseball Play by Play offers marketers today!

Hispanic Heritage Month Series

Get smart about the impact of Hispanic consumers in Katz's monthlong series during Hispanic Heritage Month.

Radio Rules the Road

The Radio industry has some brand new in-car audio stats to tout from Edison Research and Triton Digital’s 2019 Infinite Dial report. In the ever-evolving media landscape, Radio is still king of the road.
Radio is THE Media Companion for Memorial Day Weekend

Parades, cookouts, family gatherings, road trips, or shopping - whatever's on deck this Memorial Day Weekend, Radio is THE media companion!
Marketing to Hispanic Millennials

Yes, you may REACH Hispanics on English language media, but to SPEAK to them, you need Spanish language media. Learn how to maximize your brand's impact in the growing Hispanic marketplace.