The integrity of the news media is challenged daily, but faith in local outlets remains intact. See who comes out on top in terms of reputation, trust and bias.
Anatomy of Persuasion: Using Neuroscience To Guide Political Creative
In this study, Katz harnesses the science and art of measuring attention to gain insights and develop best practices for political creative. Learn how Radio assets, such as voice, music and localization, come into play when connecting with voters.
Having the Ear of the Electorate
In this case study, Katz analyzes real political creative to discover new evidence that reaffirms Radio’s ability to engage and influence voters.
Local Radio Wins on the Issues that Matter
Engagement, trust, targetability - and more! Katz lines up key talking points for why political campaigns need Radio.
Courting the Independent Vote
Campaign victories are not spelled out in red and blue. Independent voters are a key component to success at the ballot box. In this report, Katz puts Independents in focus to show how campaigns can best reach this pivotal voting segment.