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Your Media Compass for the U.S. Political Landscape

Make meaningful connections with local voters across the U.S. with the Local Vote Interactive Guide.  

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RADIO CASE STUDY: INCUMBENTS
Katz Radio Group case study on the campaigns of Greg Abbot & JB Pritzker, incumbent candidates from both sides of the aisle who used diverse radio formats to boost voter intent.
RADIO CASE STUDY: PRIMARIES
Katz Radio Group case study finds that early investment in radio paid off for Sarah Huckabee Sanders (R) and Stacey Abrams (D) in the 2022 Arkansas and Georgia primaries.
THE LOCAL VOTE RELAUNCH
The Katz Local Vote is your go-to for comprehensive political info and local media insights, freshly updated for the midterm election cycle.
2020 BATTLEGROUND STATE FAST FACTS GEORGIA
Important facts about the population, voter profiles, and best ways to reach GEORGIA voters with local media.
2020 BATTLEGROUND STATE FAST FACTS IOWA
Important facts about the population, voter profiles, and best ways to reach IOWA voters with local media.
2020 BATTLEGROUND STATE FAST FACTS OHIO
Important facts about the population, voter profiles, and best ways to reach OHIO voters with local media.
2020 BATTLEGROUND STATE FAST FACTS PENNSYLVANIA
Important facts about the population, voter profiles, and best ways to reach PENNSYLVANIA voters with local media.
2020 BATTLEGROUND STATE FAST FACTS TEXAS
Important facts about the population, voter profiles, and best ways to reach TEXAS voters with local media.
2020 BATTLEGROUND STATE FAST FACTS WISCONSIN
Important facts about the population, voter profiles, and best ways to reach WISCONSIN voters with local media.
2020 BATTLEGROUND STATE FAST FACTS NORTH CAROLINA
Important facts about the population, voter profiles, and best ways to reach NORTH CAROLINA voters with local media.
2020 BATTLEGROUND STATE FAST FACTS MICHIGAN
Important facts about the population, voter profiles, and best ways to reach MICHIGAN voters with local media.
2020 BATTLEGROUND STATE FAST FACTS FLORIDA
Important facts about the population, voter profiles, and best ways to reach FLORIDA voters with local media.
2020 BATTLEGROUND STATE FAST FACTS ARIZONA
Important facts about the population, voter profiles, and best ways to reach ARIZONA voters with local media.
WINNING THE MULTICULTURAL VOTE
As in the past, winning the 2020 election will undoubtedly be impacted by which candidate engages and motivates multicultural Americans. Click for Katz's new resource for navigating the multicultural media landscape and reaching Black and Hispanic voters across the country.
Bias in the News Media
The integrity of the news media is challenged daily, but faith in local outlets remains intact. See who comes out on top in terms of reputation, trust and bias.
Anatomy of Persuasion: Using Neuroscience To Guide Political Creative
In this study, Katz harnesses the science and art of measuring attention to gain insights and develop best practices for political creative. Learn how Radio assets, such as voice, music and localization, come into play when connecting with voters.
Having the Ear of the Electorate
In this case study, Katz analyzes real political creative to discover new evidence that reaffirms Radio’s ability to engage and influence voters.
Local Radio Wins on the Issues that Matter
Engagement, trust, targetability - and more! Katz lines up key talking points for why political campaigns need Radio.
More:
  • Courting the Independent Vote

    Campaign victories are not spelled out in red and blue. Independent voters are a key component to success at the ballot box. In this report, Katz puts Independents in focus to show how campaigns can best reach this pivotal voting segment.

  • More Coming Soon

    Stay tuned for more political insights.

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