DIGITAL INSIGHTS

Dive into Podcasting

Podcasting is the hottest platform in both the digital and the audio world today. People are clamoring to find podcasts to listen to and advertisers are more and more interested in buying into the platform. Why? Because it’s not only rapidly growing, it’s the ultimate micro-targeted “long tail” medium.

All About Podcasting

Watch our new explainer video!

The Audio Renaissance

Not only is over the air Radio continuing to grow, but Digital Audio Streaming has also increased by more than 700% in the last decade as technology drives this renaissance.

Case Study: Major National Specialty Retail Chain

A case study for a campaign for a major national specialty retail store with foot traffic research from Placed. Check out the Katz results, they were impressive!

PodKatz

With our 8,000 podcasts, we are able to offer significant targeting, especially geo-targeting to any market. With our dynamic ad insertion capabilities, PodKatz can target specific demographics in their local markets through the topics that are their passion points.

Streaming vs. Podcasting: By The Numbers

Audio is undergoing a major renaissance with audio streaming and podcasting leading the charge. There are differences between their growth rates and their demographics; this infographic gives you an overview.

Audiology: Case Study

Audiology offers multiple targeting parameters. Read about how Audiology helped optimize and find new prospects, delivered ads to the right people at the right frequency, curated spots and provided strategic recommendations, and significantly increased ROI among four different clients.